Lickd is a London-based music licensing platform founded in 2016 by Paul Sampson and Simon Davis. The company enables content creators to legally license mainstream music from major artists for use in their videos, offering over 1.4 million tracks from artists like Coldplay, Dua Lipa, and Justin Bieber. Lickd operates as the world's first mainstream music licensing platform for independent creators, providing affordable licensing starting at $8 per track and integrating directly with YouTube's Content ID system to prevent copyright claims.