Snap Inc. is an American technology company founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown at Stanford University. Originally named Snapchat Inc., it rebranded to Snap Inc. in 2016. The company develops multimedia messaging app Snapchat, AR glasses Spectacles, and Bitmoji. Headquartered in Santa Monica, California, Snap went public in 2017 and serves over 400 million daily active users globally.