Venues hosting events in Los Angeles for the 2028 Olympic Games will have corporate branding. This will be the first time organizers of an Olympics have sold naming rights to venues throughout hundreds of years of history.
Naming rights:
Honda and Comcast are two corporations seeking to secure naming rights to various venues.
Comcast has already purchased the rights to the temporary venue hosting squash.
Naming rights for as many as 19 temporary venues could be available.
Venues such as Intuit Dome and SoFi Stadium that currently have contracts with corporations can make deals with the Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games (LAOCOG) for renaming purposes. If an agreement isn’t reached, their names will stand.
LA Coliseum, Rose Bowl, and Dodger Stadium will not be renamed.
Background:
In the United States, cities hosting the Olympics do not receive government funding and thus must seek investments from other sources.
The LAOCOG is a private organization.
