Create Music Group Purchases Cr2 Holdings

Los Angeles-headquartered Create Music Group (CMG) has acquired Cr2 Holdings Group, which includes dance label Cr2 Records, MBMB Publishing, and its music education division, Sample Tools by Cr2.

The details:

• CMG will back Cr2 with capital, technology and a global infrastructure “to drive the label’s growth strategy with further investments into independent dance artists, catalogs, labels and publishers.”

• Financial terms have not been disclosed.

The structure:

• CEO and Founder Mark Brown will stay on as President.

• CMG Co-Founder Jonathan Strauss and Senior Vice President Eric Nguyen will join the company’s board.

Past success:

• Over the past 20 years Cr2 has released music from David Guetta, Eric Prydz, Avicii, Camelphat, Fedde Le Grand, HUGEL, Matt Sassari, and Steve Angello.

Other acquisitions:

• In 2025 alone CMG has made several acquisitions, including a strategic catalog acquisition and joint venture with Pack Records, and in March it acquired the catalog of electronic music producer Deadmau5 and his label Mau5trap.

What they said:

• Eric Nguyen, CMG’s Senior Vice President of Corporate Development and M&A: “Cr2 represents the type of entrepreneurial and culturally influential label we seek to invest in. This deal with Mark is yet another important step in our effort to build a premier global platform for dance artists and label teams, and I look forward to working with Mark to expand our footprint.”