INVERSA Launches to Champion Latin American Dance Music

Latin American dance music label INVERSA has launched, with a mission to help electronic music artists from South and Latin America build audiences globally.

Partners:

• As per Music Business Worldwide, Milk & Honey, through manager Max Geistfeld, will act as a music partner, handling global A&R, marketing and promotional services for debut signing 19Clouds, a Colombian electronic music producer.

• 19Clouds will also serve in an A&R role, identifying and helping sign new artists.

• ONErpm will handle global distribution and offer additional A&R, marketing/promotional services, and source collaborations and remix opportunities for INVERSA.

• M3 Music, which has developed Latin American artists for the past 15 years, will serve as INVERSA’s Latin music partner, providing localized A&R, marketing and promotional services. It will also source new catalog for covers and remixes.

What they said:

• Max Geistfeld: “We’re incredibly excited to help build the foundation for the rapidly expanding electronic industry across Latin America by bridging the gap between regional artists and the larger global electronic community.”

• Eddie Blackmon, VP, A&R ONErpm: “We’re proud to partner with Milk & Honey and M3 Music as we continue expanding our global dance and electronic footprint. INVERSA is a key step in connecting Latin talent with the worldwide electronic market.”