CAA Signs Live Entertainment Brand Breakaway

According to Variety, live entertainment brand and touring music festival Breakaway has signed with Creative Artists Agency (CAA) for representation.

Why it matters:

• Breakaway operates several divisions and has presence in 12 cities throughout the US.

• Breakaway Presents oversees hundreds of concerts and artist bookings each year.

• Breakaway Projects is the label and artist management division.

• Breakaway Music Festival is America's largest touring festival, focusing on EDM.

The future:

• As per Variety, Breakaway will work with CAA to launch a "newly structured sponsorship platform in efforts to scale its national footprint and build out original intellectual property".

• Breakaway is looking to expand its live events and artist pop-ups into international markets.

• The festival will also look to incorporate genres other than EDM.

What they said:

• Adam Lynn, Breakaway CEO: "We're excited to make moves that position us at the intersection of music, content and community."