According to Variety, live entertainment brand and touring music festival Breakaway has signed with Creative Artists Agency (CAA) for representation.
Why it matters:
Breakaway operates several divisions and has presence in 12 cities throughout the US.
Breakaway Presents oversees hundreds of concerts and artist bookings each year.
Breakaway Projects is the label and artist management division.
Breakaway Music Festival is America's largest touring festival, focusing on EDM.
The future:
As per Variety, Breakaway will work with CAA to launch a "newly structured sponsorship platform in efforts to scale its national footprint and build out original intellectual property".
Breakaway is looking to expand its live events and artist pop-ups into international markets.
The festival will also look to incorporate genres other than EDM.
What they said:
Adam Lynn, Breakaway CEO: "We're excited to make moves that position us at the intersection of music, content and community."
