Festival International Expansion refers to the strategic theme of music festivals expanding their operations and brand presence across international markets. This involves festivals establishing multiple editions in different countries, adapting to local cultures while maintaining their core identity, and leveraging globalization to reach new audiences¹. The theme encompasses various internationalization strategies including franchising, partnerships with local promoters, and creating festival networks that span multiple continents². As the global music festival market continues to grow, with projections reaching $5.85 billion by 2029³, international expansion has become a key growth strategy for major festival brands seeking to capitalize on the increasing demand for immersive entertainment experiences worldwide.