The Wiggles Leave ABC Music After 35 Years, Sign with UMG

Children’s entertainers The Wiggles have parted with ABC Music after 35 years, signing a new record deal with Universal Music Group.

Why it matters:

• Since their inception in 1991, The Wiggles have become one of the most successful children’s entertainment acts of all time.

• The award-winning group have been Australia’s Number 1 local artist on Spotify for the past three consecutive years.

• ABC has handled 60+ albums by the performers over the past 35 years.

• They have sold more than 30 million albums worldwide and accumulated more than four billion streams.

The deal:

• Universal Music Australia will utilize its global network of labels and divisions to provide expertise across streaming, digital and physical distribution, and promotion and marketing, as per The Music.

• The Wiggles signed their first-ever exclusive, global publishing agreement with Universal Music Publishing Group ANZ in 2021.

What they said:

• Anthony Field, Blue Wiggle and The Wiggles Co-Founder: “For 35 years, The Wiggles’ mission has been about creating fun, educational and enriching music for children and families. What makes this new partnership so special is the opportunity to take everything we do – music, storytelling, live performance – and amplify it on a truly global scale. Universal Music understands both the legacy and the future of The Wiggles, and together we’re looking forward to reaching families everywhere in new and meaningful ways."