BMG Introduces SYNC+ to Streamline Music-for-Media Operations

BMG Rights Management (BMG), the major publisher and label, has launched SYNC+, a new brand that brings together several of its core services to enhance its business for music in media.

How it works:

• The three main areas of SYNC+ are commercial sync, production music, and media services.

• A core tenet of SYNC+ is increasing communication across different regions.

• By tapping BMG’s global network, artists, composers, and songwriters will have greater access to sync opportunities and easier connections with new clients.

• External clients seeking BMG’s services will be able to use its full catalog of three million songs and recordings and over 200,000 production music tracks.

• SYNC+ also offers consultancy, talent partnerships, sonic branding, and original compositions.

What they said:

• Johannes von Schwarzkopf, BMG CSO: “With SYNC+, we’ve built a truly unified, tech-enabled platform for music in media where creative collaboration, data insights, and rights expertise all work together. By giving brands, filmmakers, and creators one unified gateway to BMG’s full global repertoire and services, we’re making it easier than ever to find the right music, while opening new opportunities for our artists and songwriters around the world.”