Sonic branding, also known as audio branding, is the strategic use of distinctive sound elements to create a unique identity for products, services, or brands. In the music industry context, it involves crafting audio cues, jingles, or sound logos that help consumers recognize and connect with a brand through sound, much like visual branding uses logos and colors. This can include music, sound effects, and voiceovers designed to evoke specific emotions and reinforce brand messaging.