BMG has renewed and expanded its direct music publishing agreement with TikTok.
Renewed focus:
As per BMG’s media release, the next phase of the partnership will be “focused on evolving digital rights, creating deeper value for songwriters, and supporting continued innovation across the platform.”
The company states that the new agreement will raise “reporting and attribution standards across digital platforms and [introduce] meaningful improvements to how publishing rights are managed and promoted.”
Via “expanded platform-level capabilities,” BMG will also “gain deeper visibility into music usage, and more advanced digital rights management tools, all supporting its commitment to scalable, forward-thinking infrastructure for songwriters and rights holders.”
What they said:
Tracy Gardner, Global Head of Music Business Development, TikTok: “BMG truly understands the power of TikTok and the opportunity it creates for songwriters today. They understand the platform, they embrace innovation, and they work with us hand-in-hand to strengthen rights management and unlock meaningful value. This expanded partnership reflects the trust and momentum we’ve built together – and we’re excited to continue driving growth for the songwriters at the heart of music discovery on TikTok.”
