BMG and TikTok Expand Partnership

BMG has renewed and expanded its direct music publishing agreement with TikTok.

Renewed focus:

• As per BMG’s media release, the next phase of the partnership will be “focused on evolving digital rights, creating deeper value for songwriters, and supporting continued innovation across the platform.”

• The company states that the new agreement will raise “reporting and attribution standards across digital platforms and [introduce] meaningful improvements to how publishing rights are managed and promoted.”

• Via “expanded platform-level capabilities,” BMG will also “gain deeper visibility into music usage, and more advanced digital rights management tools, all supporting its commitment to scalable, forward-thinking infrastructure for songwriters and rights holders.”

What they said:

• Tracy Gardner, Global Head of Music Business Development, TikTok: “BMG truly understands the power of TikTok and the opportunity it creates for songwriters today. They understand the platform, they embrace innovation, and they work with us hand-in-hand to strengthen rights management and unlock meaningful value. This expanded partnership reflects the trust and momentum we’ve built together – and we’re excited to continue driving growth for the songwriters at the heart of music discovery on TikTok.”