Australian Industry Heavyweights Launch the Volume Foundation

Volume Australia, a premium vodka and gin brand, has announced the launch of the not-for-profit Volume Foundation, which is designed to assist Australian artists’ move into international territories.

How it works:

• The Volume Foundation is funded as part of Volume Australia’s philanthropic arm.

• The spirit brand will reinvest 3% of all revenue into the Foundation’s work and its core export initiative, Volume Per Diem (VPD).

• As per The Music Network, VPD is a $30,000 international export package designed to give artists and their managers the time, structure, and financial stability to build their careers.

• As per the official statement, each VPD package includes a 12-week international residency tailored to the creative’s goals; a $2,000 per week living wage for the creative; $6,000 in funding for the creative’s manager to support activities; discretionary use of funds, with no mandated outputs; access to mentorship, industry introductions, and showcase opportunities.

• Recipients are selected through a panel-reviewed process.

• Applications for the first round of VPD will open soon, with details published here.

The personnel:

• Milly Petriella, former APRA AMCOS Director, Member Relations and Partnerships, is the Foundation’s Co-Founder and Managing Director.

• Rachel Kelly, General Manager, Publishing & Sync at UNIFIED Music Group, is Chair of the Board.

• Other Board members include award winning producer and songwriter Tushar Apte, singer-songwriter Nat Dunn, Aloe Blacc manager Lani Richmond, and Stevey Arena, Director Sugar Beach Rand, Petrol Publishing.

• Co-Founder Jesse Forge serves as COO.

What they said:

• Albert Kruger, Director of Volume Foundation: “If we want a thriving creative sector, we need government and private enterprise working side by side. This model shows how business can contribute to lasting cultural impact – by backing artists for the long term, not just the next gig.”