Vietnam
Vietnam's music industry is experiencing significant growth, with digital music revenue projected to reach US$52.00 million in 2025¹ and traditional music revenue US$66.07 million in the same year². Online music streaming dominates consumption, accounting for approximately 99% of recorded music revenue in 2023³. The market is driven by a young, mobile-first audience and a strong demand for Vietnamese-language content. Popular genres include pop (44% preference)⁴, R&B (62.5%)⁵, EDM (49.2%)⁵, and Rap (47.1%)⁵.
Vietnam
Vietnam's music industry is experiencing significant growth, with digital music revenue projected to reach US$52.00 million in 2025¹ and traditional music revenue US$66.07 million in the same year². Online music streaming dominates consumption, accounting for approximately 99% of recorded music revenue in 2023³. The market is driven by a young, mobile-first audience and a strong demand for Vietnamese-language content. Popular genres include pop (44% preference)⁴, R&B (62.5%)⁵, EDM (49.2%)⁵, and Rap (47.1%)⁵.
Vietnam
Vietnam's music industry is experiencing significant growth, with digital music revenue projected to reach US$52.00 million in 2025¹ and traditional music revenue US$66.07 million in the same year². Online music streaming dominates consumption, accounting for approximately 99% of recorded music revenue in 2023³. The market is driven by a young, mobile-first audience and a strong demand for Vietnamese-language content. Popular genres include pop (44% preference)⁴, R&B (62.5%)⁵, EDM (49.2%)⁵, and Rap (47.1%)⁵.
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