The Orchard Expands in Southeast Asia with DAO Deal
Partnership aims to bring Vietnamese artists to international audiences
Vietnam’s DAO Music Entertainment has partnered with The Orchard, Sony Music Entertainment’s distribution and artist/label services company.
The deal:
As per Music Business Worldwide, the partnership aims to expand the international reach of Vietnamese music via access to The Orchard’s global distribution network and resources.
About DAO:
The company describes itself as “Vietnam’s leading music ecosystem.”
It contains three labels and, as per MBW, “integrated capabilities across music production, artist development, marketing, digital and physical distribution, and publishing.”
Its roster includes chart-topping artist Dương Domic, alongside Juky San, Ánh Sáng AZA, and more.
What they said:
Chien Dao, CEO and Founder of DAO Music Entertainment: “We are excited about our partnership with The Orchard and look forward to bringing Vietnamese music to the world together. DAO was built as a complete music ecosystem to develop the next generation of Vietnamese artists and music companies and strengthen the connection between Vietnam and the global music business. Leveraging The Orchard‘s global footprint gives us the expertise and network to accelerate that mission.”
👋 Disclosures & Transparency Block
This story was written with information from Music Business Worldwide.
We covered it because it’s news of a new international label partnership.
