Primary Wave Enters Strategic Deal with Vietnam’s POPS Music
It marks another step in the publisher’s international expansion
Independent music publisher Primary Wave Music has partnered with POPS Music, the music arm of Vietnamese-headquartered digital media and entertainment company POPS K.K.
Context:
POPS Music is home to a vast catalog of Vietnamese and regional repertoire.
Its portfolio contains 45,000 recordings across all genres, and the company coordinates distribution and visibility across all major DSPs.
POPS claims to have over 15 million monthly active users across its music channels, 850 million subscribers across all digital platforms, and nearly 67 million monthly active users across owned channels.
In addition to its Vietnamese headquarters POPS has offices in Japan, Singapore, Thailand and Indonesia.
The deal:
Primary Wave will invest capital in the company and provide additional resources for further Southeast Asian catalog investments to accelerate its IP growth in the region.
What they said:
Agnes Kacicki, Primary Wave’s Head of Corporate Development: “We’re thrilled to partner with POPS Music and Esther Nguyen. Their deep understanding of the Southeast Asian market and strong local relationships make them an ideal partner as we continue to grow our catalog investments globally.”
Esther Nguyen, POPS CEO: “Our partnership with Primary Wave marks a transformative milestone in the evolution of the Southeast Asian music economy. By aligning POPS Music’s unrivaled digital footprint and regional expertise with Primary Wave’s world-class catalog and legendary creative resources, we are building a two-way bridge for global stardom.”
👋 Disclosures & Transparency Block
This story was written with information from Primary Wave’s press release.
We covered it because it’s news of partnership between two prominent music companies.
