UK’s PRS for Music and India’s IPRS Announce New Licensing Partnership

The model supports the launch of Apple Fitness+ in India

UK-based copyright collective and collecting society PRS for Music is collaborating with the Indian Performing Right Society (IPRS) on a new licensing model to support the launch of Apple Fitness+ in India.

Why it matters:

The companies claim the initiative marks a significant evolution in how digital music rights are licensed and royalties are paid to rightsholders.
IPRS will act as the home territory society responsible for licensing.
PRS for Music will utilize its advanced cloud-based systems to match reported usage with musical works for distribution of royalties to songwriters and publishers.
This approach removes unnecessary currency conversions and accelerates payments to rightsholders, streamlining royalty flows for music creators across the value chain.

What they said:

Sami Valkonen, Chief International Business Officer for PRS for Music: “This is a blueprint for how cross-border licensing can work at scale. By combining local expertise with PRS’s global processing capability, we’re creating a faster, fairer route for royalties to reach creators wherever their music is used.”
Rakesh Nigam, CEO for IPRS: “We’re pleased to partner with PRS for Music to support the launch of Apple Fitness+ in India. This collaboration highlights our shared commitment to facilitating the licensing of digital services while ensuring songwriters and composers are fairly represented and paid in the expanding service offerings depending on music as a key component.”

Why it matters:

The companies claim the initiative marks a significant evolution in how digital music rights are licensed and royalties are paid to rightsholders.
IPRS will act as the home territory society responsible for licensing.
PRS for Music will utilize its advanced cloud-based systems to match reported usage with musical works for distribution of royalties to songwriters and publishers.
This approach removes unnecessary currency conversions and accelerates payments to rightsholders, streamlining royalty flows for music creators across the value chain.

What they said:

Sami Valkonen, Chief International Business Officer for PRS for Music: “This is a blueprint for how cross-border licensing can work at scale. By combining local expertise with PRS’s global processing capability, we’re creating a faster, fairer route for royalties to reach creators wherever their music is used.”
Rakesh Nigam, CEO for IPRS: “We’re pleased to partner with PRS for Music to support the launch of Apple Fitness+ in India. This collaboration highlights our shared commitment to facilitating the licensing of digital services while ensuring songwriters and composers are fairly represented and paid in the expanding service offerings depending on music as a key component.”

Why it matters:

The companies claim the initiative marks a significant evolution in how digital music rights are licensed and royalties are paid to rightsholders.
IPRS will act as the home territory society responsible for licensing.
PRS for Music will utilize its advanced cloud-based systems to match reported usage with musical works for distribution of royalties to songwriters and publishers.
This approach removes unnecessary currency conversions and accelerates payments to rightsholders, streamlining royalty flows for music creators across the value chain.

What they said:

Sami Valkonen, Chief International Business Officer for PRS for Music: “This is a blueprint for how cross-border licensing can work at scale. By combining local expertise with PRS’s global processing capability, we’re creating a faster, fairer route for royalties to reach creators wherever their music is used.”
Rakesh Nigam, CEO for IPRS: “We’re pleased to partner with PRS for Music to support the launch of Apple Fitness+ in India. This collaboration highlights our shared commitment to facilitating the licensing of digital services while ensuring songwriters and composers are fairly represented and paid in the expanding service offerings depending on music as a key component.”