Warner Music India and Ultra Music Sign Global Distribution Agreement

Warner Music India has inked a new exclusive distribution deal with Ultra Music. Warner will distribute Ultra’s complete catalogue of over 14,000 songs and also distribute future releases for at least the length of the current agreement.

The details:

• Not to be confused with US-based Ultra Records, Ultra Music is one of the largest Indian labels.

• The catalogue features Bollywood music as well as regional, folk, and devotional music.

• The label also oversees nine YouTube channels targeting different genres and Indian languages.

• In total, said channels have 3.5 million subscribers and 1.75 million social media followers.

What they said:

• Sushilkumar Agrawal, CEO, Ultra Music: “Our collaboration with Warner Music India marks a meaningful step in strengthening Ultra Music’s distribution and reach. It allows us to combine Warner Music’s strong industry network with our deep catalogue to deliver quality Indian music to audiences across platforms.”

• Jay Mehta, Managing Director, Warner Music India & SAARC: “Ultra Music has one of the Indian music industry’s most significant catalogues covering a vast array of genres. This exclusive partnership enables us to take Ultra’s iconic repertoire and upcoming releases to a wider global audience.  We’re excited to showcase its Bollywood tracks, which in turn strengthens our own Bollywood offering, as well as its Hindi and regional repertoire, bringing timeless classics and fresh Indian music to listeners worldwide.”