Sanujeet Bhujabal, Adam Granite, Dinesh Vijan and Devraj Sanyal
Universal Music India Launches New Label In Partnership With Bollywood Studio
The joint venture is called Mad for Mussic and it will focus on releasing soundtrack music
Universal Music India (UMI) has partnered with Maddock Films, the popular Bollywood production studio, to launch a new record label called Mad for Mussic. The label will primarily release film soundtracks.
Mad for Mussic:
Maddock Films founder Dinesh Vijan will be in charge of Mad for Mussic.
Local film music is India’s largest music category.
A recent popular soundtrack from Maddock Films productions is the horror-comedy, “Stree 2.”
The four songs on its EP range from 140 to 250 million streams on Spotify.
UMI will leverage its network as a subsidiary of Universal Music Group (UMG) to create international opportunities for the label.
What they said:
Adam Granite, UMG’s CEO Africa, Middle East, and Asia: “This landmark partnership signals a crucial step forward for our India business.”
Universal Music India
Maddock Films
Mad for Mussic
Dinesh Vijan
Adam Granite
Stree 2
Universal Music Group (UMG)
Major Labels Expanding Into Asia
Indian Music Market Expansion
Increased Investment In Indian Music Market
Western Labels Expanding Into Asian Markets
Film Studio-Label Partnerships
Joint Ventures
Label Imprint
Company Launches
Production Company Deals
Label Partnerships
Record Labels
Film Soundtracks
India
👋 Disclosures & Transparency Block
- This article was written with information sourced from Variety.
- We covered it because Universal Music Group is involved.
