Universal Music India Launches New Label In Partnership With Bollywood Studio

Universal Music India (UMI) has partnered with Maddock Films, the popular Bollywood production studio, to launch a new record label called Mad for Mussic. The label will primarily release film soundtracks.

Mad for Mussic:

• Maddock Films founder Dinesh Vijan will be in charge of Mad for Mussic.

• Local film music is India’s largest music category.

• A recent popular soundtrack from Maddock Films productions is the horror-comedy, “Stree 2.”

• The four songs on its EP range from 140 to 250 million streams on Spotify.

• UMI will leverage its network as a subsidiary of Universal Music Group (UMG) to create international opportunities for the label.

What they said:

• Adam Granite, UMG’s CEO Africa, Middle East, and Asia: “This landmark partnership signals a crucial step forward for our India business.”