Sanujeet Bhujabal, Adam Granite, Dinesh Vijan and Devraj Sanyal
Universal Music India Launches New Label In Partnership With Bollywood Studio
The joint venture is called Mad for Mussic and it will focus on releasing soundtrack music
Universal Music India (UMI) has partnered with Maddock Films, the popular Bollywood production studio, to launch a new record label called Mad for Mussic. The label will primarily release film soundtracks.
Mad for Mussic:
Maddock Films founder Dinesh Vijan will be in charge of Mad for Mussic.
Local film music is India’s largest music category.
A recent popular soundtrack from Maddock Films productions is the horror-comedy, “Stree 2.”
The four songs on its EP range from 140 to 250 million streams on Spotify.
UMI will leverage its network as a subsidiary of Universal Music Group (UMG) to create international opportunities for the label.
What they said:
Adam Granite, UMG’s CEO Africa, Middle East, and Asia: “This landmark partnership signals a crucial step forward for our India business.”
Universal Music India (UMI) has partnered with Maddock Films, the popular Bollywood production studio, to launch a new record label called Mad for Mussic. The label will primarily release film soundtracks.
Mad for Mussic:
Maddock Films founder Dinesh Vijan will be in charge of Mad for Mussic.
Local film music is India’s largest music category.
A recent popular soundtrack from Maddock Films productions is the horror-comedy, “Stree 2.”
The four songs on its EP range from 140 to 250 million streams on Spotify.
UMI will leverage its network as a subsidiary of Universal Music Group (UMG) to create international opportunities for the label.
What they said:
Adam Granite, UMG’s CEO Africa, Middle East, and Asia: “This landmark partnership signals a crucial step forward for our India business.”
Universal Music India (UMI) has partnered with Maddock Films, the popular Bollywood production studio, to launch a new record label called Mad for Mussic. The label will primarily release film soundtracks.
Mad for Mussic:
Maddock Films founder Dinesh Vijan will be in charge of Mad for Mussic.
Local film music is India’s largest music category.
A recent popular soundtrack from Maddock Films productions is the horror-comedy, “Stree 2.”
The four songs on its EP range from 140 to 250 million streams on Spotify.
UMI will leverage its network as a subsidiary of Universal Music Group (UMG) to create international opportunities for the label.
What they said:
Adam Granite, UMG’s CEO Africa, Middle East, and Asia: “This landmark partnership signals a crucial step forward for our India business.”
Universal Music India
Maddock Films
Mad for Mussic
Dinesh Vijan
Adam Granite
Stree 2
Universal Music Group (UMG)
Major Labels Expanding Into Asia
Indian Music Market Expansion
Increased Investment In Indian Music Market
Western Labels Expanding Into Asian Markets
Film Studio-Label Partnerships
Joint Ventures
Label Imprint
Company Launches
Production Company Deals
Label Partnerships
Record Labels
Film Soundtracks
India
👋 Disclosures & Transparency Block
- This article was written with information sourced from Variety.
- We covered it because Universal Music Group is involved.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles
Deals & Signings
Jan 16, 2026
1 min read
Kobalt Signs Strategic Partnership With India’s Madverse Music
The alliance seeks to provide global exposure for Indian and South Asian artists
Deals & Signings
Jan 16, 2026
1 min read
TMRW Music Group Partners With LabelWorx on Global Distribution
LabelWorx will support TMRW’s “next phase of growth”
Deals & Signings
Jan 15, 2026
1 min read
Burwoodland Secures Strategic Investment From Mark Cuban
The company produces events such as Emo Night Brooklyn
Kobalt Signs Strategic Partnership With India’s Madverse Music
The alliance seeks to provide global exposure for Indian and South Asian artists
Rod Yates
Deals
Jan 16, 2026
TMRW Music Group Partners With LabelWorx on Global Distribution
LabelWorx will support TMRW’s “next phase of growth”
Rod Yates
Deals
Jan 16, 2026
Burwoodland Secures Strategic Investment From Mark Cuban
The company produces events such as Emo Night Brooklyn
Rod Yates
Deals
Jan 15, 2026
Cutting Edge Group Acquires Composer John Paesano’s Catalog
Includes more than 80 scores across film, TV and gaming
Rod Yates
Deals
Jan 14, 2026
Artist Manager Adam “Ash” Harrison Launches Third Brother Records
The label comes through Atlantic Records’ 10K Projects
Rod Yates
Deals
Jan 14, 2026
Sony Music Publishing Nashville Purchases Big Yellow Dog Music
Sony now owns Big Yellow Dog’s entire catalog and will be the publisher for its full roster
Harry Levin
Deals
Jan 13, 2026
