


YouTube Makes Hype Available Globally, Adds New Features
The function for highlighting ascending creators is now usable in 39 countries
YouTube has expanded its creator promotion tool, hype, to users all over the world. With this rollout, the video hosting giant is also integrating new functions to the feature to continue its mission of leveling the playing field for smaller accounts.
How it works:
YouTube users can hype three videos per week.
Only videos made by creators with fewer than 500,000 subscribers can be hyped.
Hypes gives videos points, which allow the videos to be included on a leaderboard in YouTube’s explore menu.
The fewer the subscribers, the bigger the boost.
The new hype:
Hype is now available in 39 countries.
YouTube has added a dedicated hype button under eligible videos.
There is a new filter for hyped videos on YouTube’s homepage.
Hype statistics have been added to backend analytics for creators.
YouTube is currently testing the ability for fans to purchase more hypes to use per week.
YouTube has expanded its creator promotion tool, hype, to users all over the world. With this rollout, the video hosting giant is also integrating new functions to the feature to continue its mission of leveling the playing field for smaller accounts.
How it works:
YouTube users can hype three videos per week.
Only videos made by creators with fewer than 500,000 subscribers can be hyped.
Hypes gives videos points, which allow the videos to be included on a leaderboard in YouTube’s explore menu.
The fewer the subscribers, the bigger the boost.
The new hype:
Hype is now available in 39 countries.
YouTube has added a dedicated hype button under eligible videos.
There is a new filter for hyped videos on YouTube’s homepage.
Hype statistics have been added to backend analytics for creators.
YouTube is currently testing the ability for fans to purchase more hypes to use per week.
YouTube has expanded its creator promotion tool, hype, to users all over the world. With this rollout, the video hosting giant is also integrating new functions to the feature to continue its mission of leveling the playing field for smaller accounts.
How it works:
YouTube users can hype three videos per week.
Only videos made by creators with fewer than 500,000 subscribers can be hyped.
Hypes gives videos points, which allow the videos to be included on a leaderboard in YouTube’s explore menu.
The fewer the subscribers, the bigger the boost.
The new hype:
Hype is now available in 39 countries.
YouTube has added a dedicated hype button under eligible videos.
There is a new filter for hyped videos on YouTube’s homepage.
Hype statistics have been added to backend analytics for creators.
YouTube is currently testing the ability for fans to purchase more hypes to use per week.
👋 Disclosures & Transparency Block
- This article was written from a press release provided by YouTube.
- We covered it because of the growing integration between video content and artists.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Tech & Innovation
Nov 28, 2025
1 min read
Amuse Reaches Milestone of Paying $10 Million in Artist Advances
The company has processed 50,000 royalty advances

Tech & Innovation
Nov 28, 2025
1 min read
‘Realize Music: Sing’ Becomes One of Gaming’s Largest Music Collaborations
It features more than one million songs from Universal, Warner, Sony and Beggars

Tech & Innovation
Nov 25, 2025
1 min read
Game My Fan Teams with Primary Wave for the World’s First “Album as a Game”
Taps into the $80 billion gaming market for artists’ direct-to-fan engagement

Amuse Reaches Milestone of Paying $10 Million in Artist Advances
The company has processed 50,000 royalty advances

Rod Yates
Tech
Nov 28, 2025

‘Realize Music: Sing’ Becomes One of Gaming’s Largest Music Collaborations
It features more than one million songs from Universal, Warner, Sony and Beggars

Rod Yates
Tech
Nov 28, 2025

Game My Fan Teams with Primary Wave for the World’s First “Album as a Game”
Taps into the $80 billion gaming market for artists’ direct-to-fan engagement

Rod Yates
Tech
Nov 25, 2025

TikTok is Testing Features to Monitor AI Content on User Feeds
One of the tools will allow users to filter AI content as they do with topics like dance and sports

Harry Levin
Tech
Nov 24, 2025

Spotify Enables Users to Transfer Playlists from Other DSPs
The move comes months after Apple Music introduced a similar feature

Rod Yates
Tech
Nov 24, 2025

KLAY Vision Secures AI Licensing Agreements with All Three Majors
The agreements establish terms for KLAY’s AI-driven music experience

Rod Yates
Tech
Nov 21, 2025




