Spotify Removes ICE Recruitment Ads From the Platform

Spotify has stopped running recruitment ads for Immigration and Customs Enforcement (ICE). According to Variety, the streamer removed the ads near the end of 2025.

Background:

• The ads came as part of a $30 billion investment plan from the Trump administration for hiring more immigration officers.

• The goal was to hire 10,000 by the end of 2025.

• Hulu, HBO Max, YouTube, and Pandora also ran the ads.

• The non-profit Indivisible Project ran a boycott campaign against Spotify back in October.

• Rolling Stone reported that Spotify received only $74,000 from the Department of Homeland Security to run the ads. That amount was "less than three percent" of what was paid to Google and Meta.

• In the midst of the campaign, the streamer told Newsweek: “The content does not violate our advertising policies.”

What they said:

• Spotify: “There are currently no ICE ads running on Spotify. The advertisements mentioned were part of a U.S. government recruitment campaign that ran across all major media and platforms.”