Secondary ticketing marketplace viagogo has partnered with travel platform Booking.com to make event-going more seamless.
How it works:
Once fans purchase tickets on viagogo, they’ll be offered tailored travel options by Booking.com to search and book places to stay near event venues, add flights and car rentals, and discover and reserve local attractions, tours and activities.
The partnership is designed to build on the growing phenomenon of “gig-tripping,” by which fans travel specifically to attend concerts, games and cultural events.
As per viagogo, 27% more UK fans traveled to international events in 2025 than in 2024.
Rollout:
The integration has rolled out across viagogo’s website and app in the UK, with additional markets to follow.
What they said:
Shaun Stewart, VP of Direct Issuance at viagogo: “Live events are driving global travel, and viagogo is leading that movement. With Booking.com, we are making it easier than ever for fans to go from buying a ticket to planning their entire trip – all in one place they already trust. Whether it’s a big game, a sold-out concert, or a must-see West End show, our customers can now extend the experience beyond the ticket.”
Secondary ticketing marketplace viagogo has partnered with travel platform Booking.com to make event-going more seamless.
How it works:
Once fans purchase tickets on viagogo, they’ll be offered tailored travel options by Booking.com to search and book places to stay near event venues, add flights and car rentals, and discover and reserve local attractions, tours and activities.
The partnership is designed to build on the growing phenomenon of “gig-tripping,” by which fans travel specifically to attend concerts, games and cultural events.
As per viagogo, 27% more UK fans traveled to international events in 2025 than in 2024.
Rollout:
The integration has rolled out across viagogo’s website and app in the UK, with additional markets to follow.
What they said:
Shaun Stewart, VP of Direct Issuance at viagogo: “Live events are driving global travel, and viagogo is leading that movement. With Booking.com, we are making it easier than ever for fans to go from buying a ticket to planning their entire trip – all in one place they already trust. Whether it’s a big game, a sold-out concert, or a must-see West End show, our customers can now extend the experience beyond the ticket.”
Secondary ticketing marketplace viagogo has partnered with travel platform Booking.com to make event-going more seamless.
How it works:
Once fans purchase tickets on viagogo, they’ll be offered tailored travel options by Booking.com to search and book places to stay near event venues, add flights and car rentals, and discover and reserve local attractions, tours and activities.
The partnership is designed to build on the growing phenomenon of “gig-tripping,” by which fans travel specifically to attend concerts, games and cultural events.
As per viagogo, 27% more UK fans traveled to international events in 2025 than in 2024.
Rollout:
The integration has rolled out across viagogo’s website and app in the UK, with additional markets to follow.
What they said:
Shaun Stewart, VP of Direct Issuance at viagogo: “Live events are driving global travel, and viagogo is leading that movement. With Booking.com, we are making it easier than ever for fans to go from buying a ticket to planning their entire trip – all in one place they already trust. Whether it’s a big game, a sold-out concert, or a must-see West End show, our customers can now extend the experience beyond the ticket.”
Viagogo
Booking.com
Shaun Stewart
West End
Experience Economy Integration
Cross-Sector Industry Collaboration
Live Entertainment Market Trends
B2B Music Service Integration
Streaming and Live Music Integration
Bundling Live Events And Travel
Ticketing
Brand Partnerships
Music Tourism
Gig Tripping
United Kingdom
London, GB
👋 Disclosures & Transparency Block
This story was written with information from viagogo’s press release.
We covered it because it’s news of a collaboration in the event-travel space.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles
Live
Dec 8, 2025
1 min read
Ultra Music Festival to Host Debut Edition in New Zealand
The global dance music festival has been held in Australia multiple times
Live
Dec 8, 2025
1 min read
Music Sustainability Summit Confirms 2026 Programming
The conference will discuss topics including merch, mega events, and small venues
Live
Dec 8, 2025
1 min read
Lily Allen Brings 'West End Girl' Tour to North America
The shows will be her biggest ever North American headline dates
Ultra Music Festival to Host Debut Edition in New Zealand
The global dance music festival has been held in Australia multiple times
Harry Levin
Live
Dec 8, 2025
Music Sustainability Summit Confirms 2026 Programming
The conference will discuss topics including merch, mega events, and small venues
Harry Levin
Live
Dec 8, 2025
Lily Allen Brings 'West End Girl' Tour to North America
The shows will be her biggest ever North American headline dates
Rod Yates
Live
Dec 8, 2025
Tasmanian Government Pays USD $430,000 for Foo Fighters One-Off
The January show will be the band’s only Australian date
Rod Yates
Live
Dec 4, 2025
Bonnaroo Releases 2026 Lineup with Skrillex, Noah Kahan, and Kesha Headlining
The festival also announced logistical updates following its abrupt cancellation this year
Harry Levin
Live
Dec 3, 2025
Reading & Leeds Festival Announces First 2026 Headliners
For the first time in 25 years, all are UK and Irish acts
Rod Yates
Live
Dec 2, 2025
