Swiss ticketing company Ticketcorner is set to gradually integrate See Tickets Switzerland into its existing market and platform structure. The transaction has been approved by the relevant competition authorities.
What it means:
See Tickets Switzerland’s clients will gain access to the Ticketcorner platform.
Ticketcorner claims this will offer event organizers “greater reach, professional digital marketing solutions and scalable technology.”
Fans, it says, will “benefit from an even wider range of events on Switzerland’s largest live entertainment marketplace – with the usual simple and reliable ticket purchasing.”
Ownership change:
See Tickets Switzerland was previously a direct subsidiary of the CTS EVENTIM Group.
In future it will be managed within Ticketcorner Holding AG, a joint venture between CTS EVENTIM and Ticketcorner Holding AG.
What they said:
Oliver Niedermann, CEO of Ticketcorner and Managing Director of Ticketcorner Holding AG: “With the gradual integration, we are expanding our offering and making targeted investments in technology, data expertise and marketing. Our aim is to offer event organizers the most efficient platform on the Swiss market and provide fans with the best possible access to live experiences.”
👋 Disclosures & Transparency Block
This story was written with information from Ticketcorner’s press release.
We covered it because it’s news regarding two major Swiss ticketing agencies.
