Major Label Live Music Expansion
Major Label Live Music Expansion refers to the growing trend of major record labels (Universal Music Group, Sony Music, and Warner Music Group) diversifying their investments beyond recorded music into the live music sector. This strategy aims to broaden revenue streams and market presence, particularly as growth in streaming revenue in mature markets slows¹. Labels are increasingly acquiring or partnering with live music companies, investing in artist touring, and developing new artist models that integrate live performances².
Major Label Live Music Expansion
Major Label Live Music Expansion refers to the growing trend of major record labels (Universal Music Group, Sony Music, and Warner Music Group) diversifying their investments beyond recorded music into the live music sector. This strategy aims to broaden revenue streams and market presence, particularly as growth in streaming revenue in mature markets slows¹. Labels are increasingly acquiring or partnering with live music companies, investing in artist touring, and developing new artist models that integrate live performances².
Major Label Live Music Expansion
Major Label Live Music Expansion refers to the growing trend of major record labels (Universal Music Group, Sony Music, and Warner Music Group) diversifying their investments beyond recorded music into the live music sector. This strategy aims to broaden revenue streams and market presence, particularly as growth in streaming revenue in mature markets slows¹. Labels are increasingly acquiring or partnering with live music companies, investing in artist touring, and developing new artist models that integrate live performances².
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