Too Lost Invests Seven-Figure Sum Into Rebellion Records

Too Lost, the music technology company, has made a seven-figure investment in Rebellion Records. Too Lost will provide Rebellion with its distribution and rights management technology to support the independent label’s social-media-focused strategy for growing artists.

Rebellion Records:

• Rebellion’s approach to digital growth has led to over 5 billion streams and millions of dollars in revenue since its founding in 2023.

• Rebellion artist Chris Grey went from 100,000 to 6 million Spotify monthly listeners within his first year of signing with the label.

• Another Rebellion artist, VANA, released a single, "Beg," which garnered over 30 million streams.

• With Too Lost’s investment, Rebellion aims to optimize its current system to further benefit new signees.

• Rebellion also recently partnered with Warner Chappell Music for publishing and entered into a strategic partnership with the prominent record label 10K Projects.

What they said:

• Gregory Hirschhorn, CEO of Too Lost: “Michael and the Rebellion team have an incredible vision to build artists up by focusing heavily on user-generated social engagement. The team has extraordinary taste and a fantastic track record. Too Lost’s investment and our larger partnership will help Rebellion reach new heights.”

• Michael Turner, CEO of Rebellion Records and label artist PLVTINUM: “Too Lost brings best-in-class distribution technology, financial firepower, and a shared appetite to break molds to this partnership. With our teams aligned, we’ll leverage our viral engine at scale, sign zeitgeist artists, and move faster than the industry can copy.”