TikTok to Host Ed Sheeran LIVE Stream from New York

TikTok has partnered with Ed Sheeran to host an exclusive LIVE stream performance, which will be filmed in front of an audience of superfans in New York City. The singer has more than 18 million TikTok followers worldwide.

The details:

• The event will take place on Saturday September 13, one day after the release of his eighth studio album, Play.

• Sheeran will perform a number of songs from the album as well as his biggest hits.

• Sheeran has posted on TikTok to give his biggest fans in New York an opportunity to attend the event.

• The entire performance will be available to watch on TikTok LIVE from @edsheeran and @tiktok, starting at 6.20pm ET on Saturday September 13.

In-app exclusive:

• To celebrate the release of Play, on September 12 TikTok will launch an exclusive in-app experience, ‘The Play Album Experience.’

• There fans can find exclusive Ed Sheeran content, unlock digital rewards, and deep dive into the album.

• To access ‘The Play Album Experience,’ search Ed Sheeran on TikTok from September 12.

What they said:

• Toyin Mustapha, TikTok's Head of Music Partnerships in the UK, Ireland & SSA: “We couldn't be more excited to partner with Ed Sheeran to celebrate the release of his latest album, Play, with this very special performance in New York. Ed's songs have soundtracked millions of TikTok moments around the world, and this event is all about bringing that energy to life with some of his biggest fans, as well as millions more watching LIVE globally. It's a chance for our community to connect with the music they love, together with the artist who created it."

• Ed Sheeran: "I'm looking forward to getting back to New York – a city I love – to play this show with TikTok. I'll be playing lots of new tracks from Play on the night, and I'm very happy that I get to mark the release of the new album with my fans across the world. See you on the 13th x."