Platform exclusives in the music industry refer to musical content, such as songs, albums, or early releases, that are made available solely on a specific streaming service or digital platform for a defined period. This strategy is employed by platforms like Spotify, Apple Music, or Tidal to attract new subscribers and retain existing ones by offering unique content not found elsewhere. While it can create buzz and drive platform loyalty, it has also sparked debate regarding its impact on artists, consumer access, and overall market competition.