TikTok Introduces New Songwriter Features

TikTok has announced new features on the app geared towards songwriters. Profiles can display songs they’ve written or co-written under the “Music” tab, which is currently available to artists. Users can also sign up for their account as songwriters to have their profile include a “songwriter” label.

Background:

• The features were developed after TikTok circulated a survey to 871 songwriters and conducted 18 in-depth interviews.

• TikTok used this data to gear the update towards discovery, monetization, and increasing awareness of songwriters on the platform.

Accessing the feature:

• TikTok’s songwriter feature is currently in a closed beta.

• Interested songwriters and publishers can sign up for a waitlist to gain access (EU / US / ROW).

What they said:

• Jordan Lowy, Global Head of Music Publishing Licensing and Partnerships at TikTok: "TikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them to tell stories about their music, their craft, and their lives."

• Toby Gad, Songwriter (John Legend, Beyoncé, Fergie, Madonna, Leona Lewis): "It's so exciting that this feature allows songwriters to step out from behind the curtain and claim ownership over melodies and lyrics they hold so dear."