Ticketmaster Expands Into the Philippine Market

SM Prime Holdings, Inc. and Ticketmaster have launched SM Ticketmaster, a new ticketing service that marks Ticketmaster’s entry into the Philippines.

What it means:

• The partnership combines Ticketmaster’s ticketing technology, product innovation, and fraud expertise with SM’s local operating experience and knowledge of the Philippine market.

• SM Ticketmaster will provide end-to-end ticketing services for promoters, organizers and venues, including event operations, marketing and customer service.

• The company will partner with third-party venues, promoters and other ticketed experiences across concerts, sports and live events.

• It will also support SM Prime’s owned venues, including SM Mall of Asia Arena.

• The venture will be led by Mike Mangubat.

What they said:

• Jim Kotsonis, Regional Vice President, APAC, Ticketmaster: “Fans in the Philippines are showing strong and growing demand for live experiences, from major international tours to sports and local shows. For Ticketmaster, this is an important new market and a natural next step in our international expansion. SM Ticketmaster will give fans a simpler way to buy tickets and organizers stronger tools to manage their events.”