LATAM Spotlight: From Latin Pop to Vallenato: Walter Kolm Entertainment Is Driving Latin Music’s Global Expansion

For our latest LATAM Company Spotlight series, we're covering the team that takes vallenato, Latin pop and regional Mexican music to arenas across three continents: Walter Kolm Entertainment (WK). Its roster includes Morat, Carlos Vives, Silvestre Dangond, Xavi, Emilia, Ana Mena & more alongside co-managing Farruko. See their full roster here.

Argentine native Walter Kolm spent more than 15 years at Universal Music Group, rising to president of Universal Music Latino & Machete, where his artists included Wisin & Yandel, Don Omar and Paulina Rubio. After leaving Universal in 2011, he founded WK Entertainment in 2012, and signed Carlos Vives in 2013. Thirteen years later, Vives is up for another Latin GRAMMY. "We love hit songs, but we are primarily looking to build legacies," Kolm says.

One of the greatest strengths of WK's roster is their touring power. Morat just closed four sold-out nights at Madrid's Movistar Arena – the most ever for an international artist – after two sold-out nights at Barcelona's Palau Sant Jordi. 24 of the band's shows across Latin America and Spain had sold out by February. According to WK, the tour has surpassed 700K tickets sold, and is returning to North American arenas in 2027.

Silvestre Dangond additionally sold out massive venues in Atlanta, Orlando and Miami in March, followed by Lima and Santiago. The vallenato star will be back with seven more US cities in December. Carlos Vives' Tour al Sol also covered Canada, the US, Puerto Rico, Ecuador and Colombia, including his first Colombian shows in eight years. Farruko will be hitting the road again soon, with US and world tour dates to be announced.

"In 2027, WK Entertainment is accelerating our global footprint, unlocking bold opportunities in key markets and forming transformative partnerships that redefine long-term growth. We remain fiercely dedicated to elevating world-class talent and driving the global evolution of Latin music."

— Walter Kolm, Founder & CEO, Walter Kolm Entertainment

The pop side of their roster is moving just as fast. Emilia released "Bodypainting," the first single of her next era, on Oct. 29, and WK expects a big 2027 for her. Ana Mena signed an exclusive global management deal with WK in May, and her duet "Pa Ti Toa" with Lola Índigo spent multiple weeks at No. 1 on LOS40 and reached No. 3 on Spain's singles chart. Farruko joined through a co-management deal with WK and Massivo Entertainment in March, and is back on the road with Coca-Cola Flow Fest in Mexico City on Nov. 29. WK is also focused on new talent like Venezuelan trio LOS MENOR3S, who have a unique sound that blends global electronic pop with Afro-Caribbean influences.

On the awards side, Carlos Vives is nominated for Best Cumbia/Vallenato Album at the Latin GRAMMYs on Nov. 12, and Xavi has two nominations, Best Contemporary Mexican Music Album and Best Regional Song for "No Capea." He is also slated to perform during the awards show.

All this buzz is translating to industry attention on ROSTR. Views of the WK roster are up 2.4x on last year, and the number of companies viewing it is up 70%, from 24 countries. Farruko, Morat and Xavi each rank in the top 7% of all artists on ROSTR by industry viewers, and Silvestre Dangond's views are up 6.6x.

“Working with Walter Kolm has been an experience of growth, trust, and shared vision. Over the years, we have built a relationship that goes beyond the professional, grounded in mutual respect for music, our ideas, and what we aspire to contribute to Latin American culture."

— Carlos Vives, Walter Kolm Entertainment

To see every WK artist and the contacts behind each of them, check out their full roster on ROSTR and make your deal directly with Walter Kolm Entertainment.

Walter Kolm Entertainment is led by CEO Walter Kolm out of Miami, with other offices in Mexico, Spain and Brazil. Manager and booking agent Nicolás Jara covers Emilia, Ana Mena and Polimá Westcoast from Miami and Chile. On the executive side, Bruno De Camargo serves as COO, Miguel Lua as Head of Music and Clara Pablo is SVP of Global Marketing and Artist Management.