Believe Announces Strategic Partnership with Dance Label STILL BE AROUND

Believe has announced a strategic partnership with newly founded electronic music label, STILL BE AROUND.

Context:

• STILL BE AROUND is led by CEO and Head of A&R Andreas Weitkämper.

• Weitkämper founded Hamburg-based electronic and dance label PEOPLE WANT TO DANCE in 2022, following a 16-year career at Warner Music Central Europe, where he ultimately became Managing Director, Domestic.

• Before Warner, he held positions at Sony/ATV Publishing, BMG and Rough Trade.

• His A&R and label release credits include Jaden Bojsen & David Guetta, Robin Schulz and Hugel.

• STILL BE AROUND operates from hubs in Hamburg and Lisbon.

• Its initial slate of upcoming releases includes music from Roger Sanchez, KI/KI, Interplanetary Criminal, and Jaden Bojsen.

Strategic alliance:

• For its global rollout, STILL BE AROUND will work with b:electronic, Believe’s specialist electronic music division.

• The partnership combines targeted A&R scouting with Believe’s global infrastructure, proprietary discovery tools and real-time, data-driven analytics.

• Both partners will manage playlisting, DJ promotion and performance marketing through a single operation to maximize the international reach of digital releases.

What they said:

• Andreas Weitkämper: “We are confident that we have found the perfect partner in Believe. Their technological leadership gives us an immediate competitive edge. We were especially impressed by the personal commitment of the teams in France and Germany, as well as the setup of b:electronic around Leigh Morgan and Romy Harber: an international network working exclusively on dance repertoire is currently unmatched in the market.”