The Philippines plays a significant role in the global music industry, with its digital music market projected to reach US$182.50 million in 2025¹. The country's overall recorded music market grew to US$33.7 million in 2020². Often considered a "trigger market" by platforms like Spotify⁴, the Philippines is highly receptive to global music, with 95% of its listeners engaging with foreign content⁵. The music scene is diverse, blending Asian, Spanish, Latin American, and indigenous influences⁶, and is known for genres such as OPM (Original Pilipino Music) which includes Pop, Rock, and Hip-Hop⁷, as well as Kundiman and Manila Sound⁸.