Spotify Unveils Latest Personalization Tool

In January, Spotify launched Prompted Playlist, which uses speech recognition technology to allow users to describe (in English) what they want to hear on a playlist. Now, in its quest to further personalize the platform, it’s unveiled the Taste Profile feature.

What it does:

• As per Spotify’s press release, Taste Profile gives users the ability to steer what they see on their homepage.

• It brings together a user’s listening across music, podcasts and audiobooks, from the songs they love to their listening habits – for example, if they want upbeat tracks for morning workouts, or news podcasts for their commute to work.

• Users can flag if their profile misses the mark and can ask for more or less of a certain vibe, or share what they’re in the mood for.

• That input helps determine what gets prioritized, what gets dialed back, and what is open for discovery next.

Rollout:

• As with Prompted Playlist, Spotify will debut Taste Profile in New Zealand, where it will launch in beta to Premium listeners in the next few weeks.

• Plans for a wider rollout aren’t yet public.

What they said:

• A Spotify statement: “This is the next step in our vision to make personalization more transparent, responsive, and truly yours.”