Reliant Music and WMG’s Indie Distributor ADA Benelux Form Strategic Partnership

ADA Benelux, the independent label services and distribution arm of Warner Music Group (WMG), has entered into a new strategic partnership with Reliant Music, which focuses on creating vocal toplines for electronic tracks. Reliant will contribute its A&R and artist development infrastructure, while ADA will support with international distribution.

Background:

• Reliant helped produce Carly Rae Jepsen‘s “Call Me Maybe” and Loud Luxury‘s “Body,” in addition to working with such notable electronic artists as Armin van Buuren, Timmy Trumpet, KSHMR, R3HAB, Nicky Romero, W&W, Fedde Le Grand, and NERVO.

What they said:

• John Dexter, President of Reliant Music: “We built Reliant around a simple belief: great records still start with great songs. We want to give artists, songwriters and producers real creative attention and offer flexible ways of working together based on what each record needs. Our partnership with ADA allows us to maintain that focused, independent approach while creating opportunities to scale successful records internationally.”

• Pim Lauwerier, Head of ADA Benelux: “At ADA Benelux, we’re proud of our collaboration with Reliant Music. They’re a fantastic team of skilled professionals with a genuine passion for music, who excel at developing a demo into a hit record, all while keeping a sharp eye for detail. We’re confident this partnership has even bigger achievements ahead of us, and we can’t wait to celebrate new successes together.”