Spotify Makes Updates to Address Growing Concerns Around Generative AI

The streaming giant has added new elements to three preexisting rules

Today, Spotify announced three new strategies for combating what it describes as “the worst parts of Gen[erative] AI.” These are modifications to Spotify’s current policies on AI, which the company claims have removed “over 75 million spammy tracks” from the platform in the last year.

Three key updates:

Here are the areas where Spotify will be further combating unapproved uses of AI on the platform:
Impersonation violations.
Spam filtering.
AI disclosures.

Impersonation violations:

Deepfakes of popular artists, such as “Heart on My Sleeve,” are addressed by this update.
Spotify has outlined a new impersonation policy.
Vocal impersonation is only allowed when approved by the original artist.
This update will also tackle the impersonation tactic of music being fraudulently delivered to an artist’s profile.

Music spam filter:

This update will combat scams for greater royalty collection, such as “mass uploads, duplicates, SEO hacks, and artificially short track abuse,” which the statement claims are being further exploited with the use of AI.
Spotify is designing a new spam filter to identify music uploaded for these unapproved purposes.
To ensure that correctly uploaded music is not penalized, the filter will be applied to the service gradually.

AI disclosures:

Spotify aims to create more nuance in labeling tracks that have used AI, acknowledging that the technology can be applied ethically.
The company will be supporting new, clearer guidelines for AI disclosure in music credits that are being developed by DDEX, the organization that defines the standards by which digital information is shared in the music industry.
Other major music companies supporting this new standard include CD Baby, DistroKid, Downtown Artist & Label Services, and EMPIRE.

Three key updates:

Here are the areas where Spotify will be further combating unapproved uses of AI on the platform:
Impersonation violations.
Spam filtering.
AI disclosures.

Impersonation violations:

Deepfakes of popular artists, such as “Heart on My Sleeve,” are addressed by this update.
Spotify has outlined a new impersonation policy.
Vocal impersonation is only allowed when approved by the original artist.
This update will also tackle the impersonation tactic of music being fraudulently delivered to an artist’s profile.

Music spam filter:

This update will combat scams for greater royalty collection, such as “mass uploads, duplicates, SEO hacks, and artificially short track abuse,” which the statement claims are being further exploited with the use of AI.
Spotify is designing a new spam filter to identify music uploaded for these unapproved purposes.
To ensure that correctly uploaded music is not penalized, the filter will be applied to the service gradually.

AI disclosures:

Spotify aims to create more nuance in labeling tracks that have used AI, acknowledging that the technology can be applied ethically.
The company will be supporting new, clearer guidelines for AI disclosure in music credits that are being developed by DDEX, the organization that defines the standards by which digital information is shared in the music industry.
Other major music companies supporting this new standard include CD Baby, DistroKid, Downtown Artist & Label Services, and EMPIRE.

Three key updates:

Here are the areas where Spotify will be further combating unapproved uses of AI on the platform:
Impersonation violations.
Spam filtering.
AI disclosures.

Impersonation violations:

Deepfakes of popular artists, such as “Heart on My Sleeve,” are addressed by this update.
Spotify has outlined a new impersonation policy.
Vocal impersonation is only allowed when approved by the original artist.
This update will also tackle the impersonation tactic of music being fraudulently delivered to an artist’s profile.

Music spam filter:

This update will combat scams for greater royalty collection, such as “mass uploads, duplicates, SEO hacks, and artificially short track abuse,” which the statement claims are being further exploited with the use of AI.
Spotify is designing a new spam filter to identify music uploaded for these unapproved purposes.
To ensure that correctly uploaded music is not penalized, the filter will be applied to the service gradually.

AI disclosures:

Spotify aims to create more nuance in labeling tracks that have used AI, acknowledging that the technology can be applied ethically.
The company will be supporting new, clearer guidelines for AI disclosure in music credits that are being developed by DDEX, the organization that defines the standards by which digital information is shared in the music industry.
Other major music companies supporting this new standard include CD Baby, DistroKid, Downtown Artist & Label Services, and EMPIRE.