Goldenvoice to Host New Music Festival in Santa Monica

Goldenvoice, the AEG Presents subsidiary that produces Coachella, has signed an official agreement with the city of Santa Monica to host a new annual music festival. The first edition will be held in the fall of 2026.

The details:

• The event will take place one day along the beach adjacent to the Santa Monica pier.

• The proposed capacity is 30-35,000 with 12-15 artists performing.

• The press release noted that the intention is for the festival to occur annually at least through fall 2028.

Background:

• The Santa Monica City Council approved the new festival this past Tuesday (Dec. 16).

• This move by the Council is part of Santa Monica’s Realignment Plan to revitalize the area as a cultural hotspot.

• It also coincides with the historic run of global events coming to Los Angeles in the next three years: FIFA World Cup 2026, Super Bowl 2027, and the Olympic and Paralympic Games 2028.

What they said:

• Melissa Ormond, Goldenvoice COO and COO of Festivals for AEG Presents: "Partnering with the city of Santa Monica to bring a yearly music festival to the Pier is a true honor for us. We can't wait to bring world class music and artists to one of the most beautiful urban locations in the state."