iHeartMedia Expands Podcast Distribution Platform to Support Video

iHeartMedia, the company behind major broadcaster iHeartRadio, is now offering podcasters both audio and video distribution at no cost.

How it works:

• The platform distributes content to the iHeart app and website.

• The feature will be available beginning in early 2026.

• iHeart laid out three core principles behind the update:

• Creative Integrity: Creators can control how their content is presented through the iHeart network.

• Monetization Strategy Consistent with Podcasting: iHeart does not take a revenue share.

• Creator Control Over Where Content is Hosted: Content creators are not required to host through and iHeart-owned hosting provider for their output to be available on iHeart.

What they said:

• Bob Pittman, Chairman and CEO of iHeartMedia: “While audio remains the backbone of the podcast medium, as well as its primary source of audience connection and the reason for the industry’s explosive growth, video podcasting is now emerging as a completely separate and incremental form to audio, in the same way that podcasting evolved as a new layer on top of broadcast radio. At iHeartMedia, creators come first. Providing this new video distribution capability for free to our creators is an additional testament to our continuing focus on creators’ success, and is consistent with how and why the podcast industry was built to begin with.”

• Conal Byrne, CEO of the iHeartMedia Digital Audio Group: “As the no. 1 podcast publisher, iHeart provides the scale, credibility and expertise required to navigate the complexities of the growing and evolving podcast landscape, and we’re fully committed to working with creators to help them grow and retain their audience, ensuring they reach the widest possible audience and maximize their financial performance – which now includes video. Because that’s what our creators want, deserve and should expect.”