Beatchain Partners with AFROSON1C X to Launch WAVVI in West Africa

Beatchain, the AI-driven A&R, artist and label services platform, has partnered with AFROSON1C X founders Tom Russell and Y’akoto to launch WAAVI in West Africa.

Why it matters:

• WAAVI is a white-label platform for artist services and discovery in West Africa.

• As per Music Week it will provide artists, labels, A&Rs and music companies with “tools, insights and market access to connect talent from the region with global opportunities.”

• It will offer streaming distribution, AI-powered advertising campaigns, performance and audience analytics from streaming and social media, and audio mixing and mastering tools, among other services.

• The service is tailored to the West African market, with artists who meet certain criteria able to distribute one song monthly for free.

• Royalty payments will be processed through mobile money wallets.

• It will launch in Ghana, with plans to expand to Nigeria and beyond.

What they said:

• Ben Mendoza, CEO of Beatchain: “West Africa has the talent, the audiences and the momentum – our job is to provide the technology and the infrastructure to connect them to the world. Working alongside Tom Russell and Y’akoto from AFROSON1C X, we are delivering a platform tailored to the region’s unique needs, engaging artists locally, empowering them and strengthening the broader local music ecosystem.”