SoundCloud Partners With Texting Platform Subtext

Subtext, the texting platform that connects media companies, brands, artists and creators to their audiences, has announced a new partnership with SoundCloud.

What it means:

• Through this partnership, SoundCloud Artist Pro users can now connect with fans via SMS communication that is direct, secure, and fully owned.

• This enables artists to better reach and nurture their audiences without relying on the ever-shifting social media algorithms. It also provides new avenues to generate revenue.

• SoundCloud joins a growing list of music companies using Subtext, such as Sony Music, BMG, mTheory, and artists such as Barbra Streisand, Jelly Roll and Idina Menzel.

How it works:

• SoundCloud Artist Pro users can launch their own Subtext line and text fans directly – sending one-to-one texts, plus 1:1 replies if they choose.

• While SoundCloud already enables direct messaging between artists and fans, Subtext claims this partnership allows artists to scale those personal connections via SMS.

What they said:

• Mike Donoghue, CEO and Co-Founder of Subtext: “By combining Subtext’s powerful SMS platform with SoundCloud’s cultural influence and vibrant artist community, this partnership is redefining how artists connect with their audiences. Subtext gives artists a direct line to fans – fostering authentic conversations, richer relationships, and new opportunities for monetization.”