SoundCloud Partners With elasticStage for On-Demand Vinyl

SoundCloud has teamed up with on-demand vinyl platform elasticStage to enable artists to sell vinyl with no upfront costs, no minimum order requirement, and full control over their music.

How it works:

• The offer is open to SoundCloud Artist Pro users, who can join a waitlist to use the service.

• Once approved, artists pick the tracks from SoundCloud they want pressed, add credits, upload artwork and submit it for review.

• SoundCloud creates a web page for the vinyl and lists it for sale.

• elasticStage will handle customer service requests and ship each record as orders come in, with artists paid for every sale.

• The partnership has launched with vinyl from artists including AM.RADIO, Blonde Maze, Diorvsyou, Kelcey Ayer, and Raine Simone.

What they said:

• Eliah Seton, SoundCloud CEO: “Vinyl sales have surged over 300% since 2016, yet most independent artists have been excluded from this growth due to high manufacturing costs and logistical limitations.”

• “At SoundCloud, we’re committed to helping artists thrive by providing new opportunities for connection and monetization. This partnership is another step toward ensuring that every artist – no matter where they are in their career – has the tools to build a sustainable career.”