Songtradr Merges Its B2B Companies As MassiveMusic

Music technology company Songtradr has unified its key B2B music businesses – 7digital, Big Sync Music, Musicube and Resonance Sonic Branding – under the MassiveMusic brand.

Streamlining the service:

• The move integrates 7digital’s global distribution, Big Sync Music’s advertising and licensing expertise, Musicube’s AI-powered metadata and search functions, and Resonance Sonic Branding’s strategic services with MassiveMusic’s creativity.

• Songtradr claims the move will provide brands, agencies and platforms with “a seamless, end-to-end partner to maximize the impact of music and sound at scale.”

How we got here:

• Creative music licensing agency Big Sync Music was acquired by Songtradr in 2019.

• Songtradr then acquired creative music agency MassiveMusic in 2021.

• In 2022 Songtradr acquired Musicube which, as per Music Business Worldwide, “has a database of tens of millions of song titles and hundreds of keywords with which to seek out music.” This data and tech-enabled intelligence was acquired to improve Songtradr’s music services.

• UK-based 7digital, which offers a catalog of millions of licensed tracks and API services for use in apps across fitness, social, gaming and background music, was acquired in 2023.

What they said:

• Paul Wiltshire, Songtradr CEO: “This unification under MassiveMusic marks a pivotal step in simplifying the complexities of the music industry for our clients. Together, we deliver scalable, tech-driven, and creative sonic solutions that deepen emotional connections, elevate brand perception, and drive measurable business results across every touchpoint.”