Snapchat Adds Track Remixing via Licensed Hook Platform

Hook, the music platform that allows users to create authorized remixes from thousands of artists, has launched two new lenses that enable Snapchat users to create Hook music remixes within Snapchat.

How it works:

• The Hook Remix Lens introduces swipeable music effects that allow users to reimagine a featured song in various genres, including rock, country, drill, Latin, house, jungle, electronic, rap, Afrobeat and more, changing both the sound and visuals on Snapchat in real time.

• The Hook Bitmoji Remix Lens fuses Hook’s audio remix filters with Bitmoji’s avatars, allowing users to remix a featured song while their Bitmoji dances to match the beat and genre of each filter.

• Each remix filter also triggers a visual shift in the Lens, updating colors, overlays and effects to align with the chosen genre.

• The resulting rights-cleared remixes created with these lenses can be recorded on Snapchat and shared on Snap Stories, Spotlights or directly to friends.

Featured tracks:

• The Hook Remix Lens is live with “Trippin on a Yacht” by Cash Cobain ft. Bay Swag and Rob49.

• The Hook Bitmoji Lens features “Perdido” by Poo Bear ft. J Balvin.

• Hook will spotlight new releases on its Snapchat Lenses on a regular basis.

More on Hook:

• Hook claims its remixing technology is powered by ethically trained AI, allowing users to quickly speed up, slow down, and genre-shift music.

• Every remix is rights cleared and trackable, ensuring artists and rights-holders benefit from the fan-driven creativity.

• Hook has signed deals with artists such as BLOND:ISH, KSHMR, Soulja Boy and more.

What they said:

• Gaurav Sharma, founder and CEO of Hook: “While music has been a huge part of Snapchat since the start, we are thrilled that our new remix lenses will expand the possibilities for music expression on the platform. We designed Hook to be the go-to tool for anyone to quickly put their own spin on their favorite songs on our own app or wherever they want to express themselves.”