Sinclair Unveils Interactive Music Video Channel Backed by Major Labels

Interactive TV music channel ROXi has partnered with diversified media company and broadcast TV leader Sinclair to bring ROXi’s music channel to 31 US TV markets, with more markets launching later this year. Pearl TV will assist with the rollout in non-Sinclair markets.

How it works:

• ROXi’s interactive channel delivers free access to music videos on-demand on NextGen enabled televisions with an interactive app-like experience.

• There is no need for user accounts, passwords or subscriptions.

• Viewers tuning into the ROXi TV channel will be able to access interactive features previously unavailable on broadcast television.

• They can skip TikTok style through music videos from ROXi’s catalog of 100 million licensed songs – thanks to partnerships with Universal Music Group, Sony Music Entertainment, Warner Music Group, and MERLIN – or search for any artist, song, mood or genre, all with their TV remote.

• The catalog is comprised of both original music videos and virtual music videos.

• ROXi is powered by FastStream, the award-winning interactive TV platform technology from FastStream Interactive.

• The US rollout is supported by US broadcast business group Pearl TV.

What they said:

• Rob Lewis, CEO of FastStream Interactive: “More than 40 years after MTV first hit American TV screens, ROXi is revolutionizing the way we experience music on TV in the US, turning the TV into a musical hub for the American family again.”

• He adds: “This isn’t just a music channel, it’s a game-changer for television. ROXi is just the beginning, we’ll be launching multiple non-music TV channels, ushering in a new era of interactive TV across America.”