
Ammo Talwar, Rich Castillo and Sannah Sajid
Punch Records and A&R executive Rich Castillo have partnered to launch the A&R Academy, a talent development program that aims to equip the next generation of A&R professionals and open pathways into the UK music industry.
Why it matters:
As the UK music industry calls for more diverse, skilled and future-ready A&R talent, the A&R Academy represents a major investment in those who will shape the next decade of artist discovery and development.
The goal:
The program aims to widen access to A&R careers, increase representation across the talent pipeline, and ensure the sector continues to benefit from fresh perspectives, new ideas, and culturally connected voices.
Though open to everyone aged 18-30 across the UK, the A&R Academy is particularly focused on supporting those from underrepresented communities.
How it works:
The A&R Academy is an eight-week program that offers real world A&R training, artist development skills and direct access to industry professionals.
Participants will also attend The Mercury Prize, and work towards a final pitch where they present an artist to a panel of industry professionals.
Applications are open here and close on August 8.
Ten successful applicants will begin the program in mid-September.
What they said:
Rich Castillo, music industry executive and founder of LionBear Music Group: “Great A&R changes everything – it shapes culture, careers and the sound of a generation. But the industry needs more pathways, more representation and more opportunities for young people who have the passion and the talent, but not the access. This Academy is about giving them the tools, the knowledge and the network to succeed. The future of A&R depends on who gets the chance to step forward.”
👋 Disclosures & Transparency Block
This story was written with information from the official press release.
We covered it because it’s news of an initiative to foster new A&R talent.













