AEG Presents Enters Strategic Partnership with Japan’s Creativeman Productions

AEG Presents has entered a strategic partnership with Japanese concert promotion and live events company Creativeman Productions.

Why it matters:

• Founded in 1990, Creativeman is one of the most influential live music promoters in Asia.

• It owns and operates a diverse portfolio of festivals, including Summer Sonic, one of Asia’s largest music events, as well as Sonicmania, Punkspring, Loud Park, and more.

• The partnership expands AEG Presents’ presence within Japan, and provides a platform for expansion across the region for AXS, AEG Presents’ ticketing company.

Creating new opportunities:

• AEG says that by combining their respective expertise, relationships and experience, the companies will work together to create new opportunities for artists to connect with audiences throughout Japan.

• They will also combine to elevate the fan experience and support the country’s live music market.

What they said:

• Naoki Shimizu, Creativeman CEO: “This strategic partnership with AEG Presents will propel our growth as we expand our festivals and artists from Japan to Asia and the rest of the world. The partnership will also connect Summer Sonic with a portfolio of world-class festivals and creates a network that joins Coachella in the US and BST Hyde Park in the UK, serving as a cornerstone for the music industry’s continued growth.”

• Shawn Trell, Executive Vice President and Chief Operating Officer, AEG Presents: “Creativeman is an important presence in Japan and across the region. The company’s vision and business strategy align perfectly with ours, and we’re thrilled to be entering into this partnership together. Beyond Creativeman’s thriving concert and festival business, Summer Sonic has become a globally recognized brand on its own. We can’t wait to see what the future brings.”