Seeker Music Relaunches Label Subsidiary to Flip Songs From its $400M Catalog

Seeker Music, the music rights company founded by award-winning songwriter Evan Bogart (Beyoncé, Rihanna), has relaunched its record label imprint, music is fun, to flip songs from its catalog.

How it works:

• music is fun will turn Seeker’s catalog – valued at more than $400 million and spanning the songs of Joan Jett, Christopher Cross, Run the Jewels, Jay Sean and more – into what it calls “a proactive engine for new music.”

• The label will bring together contemporary artists, songwriters and producers to sample, interpolate, remix and reinvent songs from Seeker’s portfolio.

• Seeker will identify concepts, assemble collaborators, and release the resulting music.

First release:

• The debut release, “Vacation,” features Flo Rida and Sage the Gemini reimagining The Go-Go’s song of the same name, which was written by Charlotte Caffey, whose catalog is represented by Seeker.

Wider play:

• The relaunch marks the next phase of Seeker’s Samplémoose program, which has given artists, songwriters and producers access to the company’s catalog through writing camps, streamlined sample-clearance opportunities and direct creative collaboration.

• So far the strategy has yielded hits such as Shaboozey’s “A Bar Song (Tipsy),” which interpolates catalog cut “Tipsy,” by J-Kwon.

• Drake, Pop Smoke, Megan Thee Stallion and Sza have also flipped songs represented by Seeker.

• music is fun enables the company to take a more hands-on role in guiding those moments.

What they said:

• Evan Bogart: “At Seeker, we believe celebrating great music isn't just about preserving legacy. It's about extending it by introducing the songs we love to new generations. In the six years since we formed the company, we’ve shown through hits with Shaboozey, Pop Smoke, Coco Jones, Drake, and more, that we know how to successfully take an incredible song and re-invent it. What we're building with music is fun is 30-plus years of knowing how to make and break records, now pointed on purpose at everything we acquire.”