Orla Lee-Fisher Joins WMG as Head of Dual Catalog Strategy

Orla Lee-Fisher has been appointed to the new role of Head of Dual Catalog Strategy at Warner Music Group (WMG), where she will craft and lead campaigns for the company’s off-roster catalog where it has both recorded music and publishing rights.

The role:

• As per WMG’s statement, Lee-Fisher will work with WMG’s recorded music and music publishing teams to “drive prioritization, strategy, and alignment on key artists and songwriters, with a focus on creative storytelling and IP development.”

• She will be tasked with promoting catalogs to new and existing fans, while identifying and growing new revenue sources for artists, songwriters and their estates.

• Lee-Fisher will also support WMG’s M&A team in purchasing catalogs and attracting estate management opportunities, in line with the company’s increased focus on its acquisitions activity.

• She will be based in London and report jointly to Kevin Gore, President, Global Catalog, Recorded Music, Warner Music, and Carianne Marshall and Guy Moot, Co-Chairs of Warner Chappell Music, WMG’s music publishing arm.

Background:

• Lee-Fisher previously spent 20 years at Universal Music Group (UMG), working in roles such as General Manager of Polydor Records and Managing Director of A&M Records.

• As EVP, Global Marketing, she worked on campaigns for artists such as The Beatles, The Rolling Stones and Sir Elton John.

What they said:

• Orla Lee-Fisher: “Where recorded music and publishing rights overlap, Warner Music Group has made the strategic decision to manage its artists and songwriters’ catalogs more holistically. This has the potential to be a game changer for the way we drive engagement in their music and convert new audiences into fans. I can’t wait to get started.”