Symphonic Promotes Guji Lorenzana to APAC Director, A&R & Client Dev

Guji Lorenzana has been promoted to Director, A&R and Client Development, APAC, at indie-focused distribution and rights management platform Symphonic Distribution.

The role:

• Lorenzana will oversee regional A&R strategy, client development and team growth across Southeast Asia, East Asia, South Asia and Australia.

Backstory:

• Los Angeles-based Lorenzana previously served as Symphonic’s first Territory Manager, A&R and Client Development, APAC.

• He has led several artist and label signings in the region, including DYNA Music, the oldest music catalog in the Philippines; Taiwan’s Kafka by the Sea; Korea’s ABYSS Company; and more.

Other hires:

• As part of Symphonic’s expansion in the region, it has appointed Arie Legowo as A&R Client Development Lead, Indonesia, and Abegail Ungab as Senior Manager, Content, UGC & Rights Management, APAC.

• Legowo previously held senior roles at Warner Music Indonesia and The Orchard, serving as Country Head for Indonesia.

• Ungab was most recently Senior Manager, Video Strategy, APAC, at Ingrooves Music Group.

• Both will report to Lorenzana.

What they said:

• Guji Lorenzana: “Symphonic’s presence in APAC has skyrocketed over the past two years, and we have plans to continue expanding even further. Bringing these regional experts on board will fast-track our mission to empower independent artists and labels across the Asia-Pacific region, and we’re already off to a great start.”