Dual Catalog Strategy

The 'Dual Catalog Strategy' in the music industry refers to a strategic approach, recently highlighted by Warner Music Group, that involves the integrated management and development of both recorded music catalogs and music publishing catalogs. This strategy aims to maximize the value and reach of an artist's or label's entire body of work across different rights streams.

Dual Catalog Strategy

The 'Dual Catalog Strategy' in the music industry refers to a strategic approach, recently highlighted by Warner Music Group, that involves the integrated management and development of both recorded music catalogs and music publishing catalogs. This strategy aims to maximize the value and reach of an artist's or label's entire body of work across different rights streams.

Dual Catalog Strategy

The 'Dual Catalog Strategy' in the music industry refers to a strategic approach, recently highlighted by Warner Music Group, that involves the integrated management and development of both recorded music catalogs and music publishing catalogs. This strategy aims to maximize the value and reach of an artist's or label's entire body of work across different rights streams.