Live Event Content Data Platform, swsh, Raises $4 million

User-generated content from live events has become a key strategy for managers and labels when promoting artists and releases. swsh offers the means to transmute that content into actionable data, and the company has just raised $4 million in a new round of funding.

Follow the money:

• Industry heavyweights, including Scooter Braun, Guy Oseary, and Julie Greenwald, have contributed.

• Prominent investors Cory Levy and Hans Tung were also in the new round. So was Austin Rief, Co-Founder of the business-oriented media outlet, Morning Brew.

• Game Changers Ventures headed up the round. Stellation Capital, SignalFire, and MaC Venture Capital also took part.

• The money will be used for “team expansion, product and infrastructure, acquisition channels, and enterprise partnerships.”

How it works:

• swsh gathers fan-captured content from live events and collects it in shared albums that organizations own.

• The orgs can then analyze the content and extract data insights.

• Sony Music, Warner Music Group, Universal Music Group, and hundreds of artists are using swsh, according to Fortune.

What they said:

• Alexandra Debow, Co-Founder and CEO of swsh: “Fans are already documenting everything that happens at concerts, games, and brand activations. swsh turns those moments into measurable data, while strengthening the communities of superfans around the experiences they care about most.”