Live Nation Brings the Music Festival Experience to Roblox

Live Nation and Livewire have launched Music Festival Tycoon on Roblox, allowing players to build and grow their own music festivals.

Backstory:

• Music Festival Tycoon is inspired by the more than 200 festivals Live Nation produces around the world.

• It lets players book artists, build stages, and create their own festivals.

• It also opens opportunities for brands to extend their real-world festival sponsorships into Roblox through sponsored stages, custom activations, creator collaborations, and virtual merchandise.

The first headliner:

• K-pop boyband CORTIS will be the first artist to headline Music Festival Tycoon.

• Fans can watch virtual performances, unlock exclusive avatars inspired by each member, and create their own festivals featuring a dedicated CORTIS stage.

Lolla on board:

• Lollapalooza is the first real-world festival to join Music Festival Tycoon.

• Players can build festivals with recognizable Lollapalooza elements, including the festival’s main stage, the iconic lollipop mascot, a Chicago-style hot dog vendor, and an official merchandise stand.

Early uptake:

• Music Festival Tycoon has already attracted more than 3.5 million visits and generated more than 23 million in-game performances.

What they said:

• Anubhav Mehrotra, Head of Product, Data and Fan Engagement at Live Nation Media & Sponsorship: “Festivals have always been shaped by the fans who attend them. Music Festival Tycoon brings that same creativity to Roblox, where fans can build, personalize and share festival experiences of their own.”